How do you determine the value of a company’s “Brand”? The easy answer is to ask Interbrand.
Interbrand is the world’s largest brand consultancy. This international organization works to “create and manage brand value by making the brand central to the business’s strategic aims.” They have helped numerous companies and if you look at their work reel you are going to recognize their expertise.
Every year, Interbrand ranks the most valuable brands. Yesterday they came out with their 2011 international list of the top 100 brands.
So, today’s Top 7 list is Interbrand’s most valuable brands.
For the complete list, please visit Interbrand.
What company brand do you think has the best value?